Before advising, one must listen. One must listen to the needs and objectives, but more importantly one must listen to emotions and feelings. A winemaker has unique perceptions which always hold meaning. One must be able to receive, interpret and assimilate them in order to integrate our external view and specialist perspective, to find leverage points to go forward together. At this stage, interaction is fundamental, through tasting of wines from the domain, the region, and from elsewhere. Tasting and interacting to better understand each others’ perceptions and vocabulary. Communication is essential but understanding is even better.